Insider Header
FocusOn Landscapers | FocusOn Equipment Rentals | FocusOn Mining, Aggregates & Construction | FocusOn Land Improvement Contractors
Spacer
CONTINENTAL
Trending Industry Stories
Spacer
From the Farm: Farm Drainage Solutions - Holistic Water Management?
Enter Now For Your Change at $3500 in STIHL Equipment in the NEW FocusOn Sweepstakes
Volvo CE Opens Reservations for Expanded North American Electric Machine Lineup
EPA To Recommend Lower U.S. Biofuel Blending Mandates Below 2020 Levels -Sources
USDA Scientist Named Finalist for Medal for Excellence in Water Quality Research
Farmers Work To Keep Algae-Causing Nutrients Out Of Water
AriensCo purchases Thomas Equipment
Challenging Creative Excavator Operators
Merlo TF30.9 - Compact telehandler delivering efficient performance
Busch Light And John Deere Team Up To Support American Farmers
CNH Industrial: A Contingency Plan To In Place Minimize Impacts Of Strike
Color The Town Orange: Kubota Partners with Crayola Giving Kids Fun Ways to Dream Big
Russian Troops Stole $5M Worth Of Deere Tractors - Dealer Then Remotely Locked The Thieves Out Of The Equipment
Spacer

Spacer
Name*

Spacer
Email*

Spacer
City*

Spacer
State/Province*

Spacer

Spacer
Ford Plans To Nearly Double Production Of Its New All-Electric F-150 Lightning Pickup

Original source: CNBC

forde10122.png

DETROIT – Ford Motor said it plans to nearly double annual production capacity of its upcoming electric F-150 pickup to 150,000 vehicles per year by mid-2023, citing strong consumer demand.


The increase is a positive sign of demand for the F-150 Lightning as well as electric vehicles in general but also shows Ford significantly underestimated demand for the truck, causing it to now scramble to boost manufacturing of it. This is the second time Ford has said it plans to double production of the vehicle, which is due out in the spring. Initial output was set for about 40,000 units.


“The reception of this vehicle has been absolutely incredible,” Kumar Galhotra, Ford president of the Americas & international markets, said Tuesday on CNBC’s “Squawk Box.”


Ford’s production plans come before the automaker starts taking orders for the vehicle on Thursday. The company received about 200,000 nonbinding reservations for the truck before it stopped taking the preorders last month.


At that time, Ford CEO Jim Farley told CNBC that the company was doing “whatever it takes” to double production capacity for the F-150 Lightning.


“We had to stop reservations, we got so many,” Farley told CNBC’s Jim Cramer. “We stopped at 200,000, and those are orders. Hard orders.”


Ford said it will be implementing a “wave-by-wave reservation process,” with reservation holders being asked to watch for an invitation via email from Ford or to log into their Ford.com account over the next few months to place an order for their vehicle.


This week is the final pre-build phase before transitioning into mass production of F-150 Lightning trucks for retail customers and F-150 Lightning Pro for commercial customers, the company said.


Ford’s production plans come a day before General Motors is scheduled to reveal an electric version of its Chevrolet Silverado. The pickup is expected to compete more directly with the F-150 Lightning than its GMC Hummer EV, which recently started shipping to consumers. The Silverado isn’t expected to go on sale until 2023.


Pricing for the F-150 Lightning, much like the traditional pickup, has a wide range. A work-oriented version of the truck will start at $39,974. More consumer-centric models will start at $52,974 and top out at around $90,000.



... GO TO Double Production Of Its New All-Electric F-150 TO READ MORE

Google Email Twitter Linkedin Facebook

Spacer
The FocusOn Group

FocusOn Landscapers
FocusOn Equipment Rentals & Retailers
FocusOn Mining, Aggregates & Construction
FocusOn Land Improvement Contractors
About

The FocusOn Industry Insider, bringing you breaking news and information relevant to your industry.
Contact

We hope you enjoy this no charge service for FocusOn subscribers. Suggestions for making the Insider better? editor@thefocusongroup.com.

Would you like to advertise with us?
Advertising Inquiry
Email to a friend Subscribe Advertise